This is followed by a description of the six sides to advertising. Several advertising organizations are described in detail. And a section of the. Advertising by Frank Jefkins, , available at Book Depository with free delivery worldwide. Advertising has 48 ratings and 3 reviews. Melissa said: If you want a crash course on Advertising , this book is for will break down to you, th.

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Description This best-selling book looks at the structure and organisation of the industry, how campaigns are constructed and costed, the various methods of promotion, above-the-line and below-the-line costs, legal and ethical issues, market research and much, much more. The new edition has been fully updated and contains updated material on advertising departments, TV franchises, corporate video adfertising satellite broadcasting.


Case studies are used to bring the subject into the real world.

Advertising : Frank Jefkins :

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Other books in this series. Corporate Strategy Roger Bennett. Business Information Technology Tim Cleary.

Advertising: Made Simple – Frank Jefkins – Google Books

Table of contents 1. Advertising and the marketing function 2. Types of advertising 3. The advertising agency 4. Direct response marketing Layout and typography Advertising on the Internet Law and ethics of advertising Planning and advertisibg an advertising campaign Appendices Addresses Further reading Index show more.

Book ratings by Goodreads. Goodreads is the world’s largest site for readers with over 50 jetkins reviews. We’re featuring millions of their reader ratings on our book pages to help you find your new favourite book.