Annals of Marketing Management & Economics Eugeniusz Michalski The American Marketing Association defines a brand as a name, term, design, sym-. Corresponding author: Eugeniusz Michalski, Department of Management, Koszalin Marketing mix, value added to customer and foreign environment as. Get this from a library! Marketing: podręcznik akademicki. [Eugeniusz Michalski; Wydawnictwo Naukowe PWN.].

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Survival analysis of newly formed companies in the years — Hanna Soroka-Potrzebna Summary. Please verify that you are not a robot. These particular changes will determinate plenty of consequences, mostly for employers, because the new personnel will mifhalski a slightly different management approach. D21, D22 Soroka-Potrzebna H. This should be a revealing lesson for Polish automotive market regulators, especially when we need to deal with our own problems, such as the high average age of vehicles.

Marketing communication comprises the entirety of the activities undertaken to create and market an idea of a company and its product, as marketibg as distributing the idea among various groups of people. Users should refer to the original published version of the material for the full abstract.

Based on a literature review, authors highlight that building a personal brand in the network economy mmarketing one of thekey factors influencing a personal position in valued networks.

BazEkon – Biblioteka Główna Uniwersytetu Ekonomicznego w Krakowie

Please enter recipient e-mail address es. R42, G38 Rakowska J. The discussion is initiated by a concrete segment of such practice-thesis prepared under the mentorship of Daniel Chandler, a known author in the field of semiotic and the head of the Semiotics of commercials, a seminar found on the post graduate level of a welsh university.

Various indicators can be the characteristics of each of the parameters, depending on the research focus. I assert that most of the new changes are justified and will allow real organic fruit farms to develop while also doing away with the planting of crops by farmers seeking merely to collect the subsidies for them.


This is important for the city, as an ever more vibrant economic center, as well as for the outlying rural areas, for which, next to agriculture, tourism could play an important role in socio-economic development.

This situation has led to the creation of this article. The respondents buy milk every day or several times a week. Although transportation infrastructure projects made up only 2. Copyright of Acta Scientiarum Polonorum. Remember me on this computer. Preparation for marketing and implementation of exchange goods and services require branding strategies to be built. The research indicates that the exposure of fund portfolios to risk changed in response to macroeconomic conditions and the situation on the capital market.

Those entrusted with the nurturing and development of any innate entrepreneurial potential must ensure that the teaching and learning environment is dynamic and as individualized as possible. D82, D83, L86 Chalimoniuk D.

The purpose of the article is to show the YouTube service as an important channel of marketing communication of any organisation with its milieu. The main objective of the study was to assess the level of socio-economic development of thirty-one counties of Wielkopolska province in Changes to the system of direct payments in the framework of the CAP reform for the years — Beata Kowalczyk Summary.

Please re-enter recipient e-mail address es. Q15, M31 Rafalska V. The three other variables growth, profitability and size are negatively correlated with leverage. Using own research the analysis of websites of corporate foundations in Poland in and the results of the survey of 46 managers from corporate foundationsauthor present ways of delegating philanthropic tasks to corporate foundations and how the tasks are accomplished.


Their life situation and active attitude towards life translate directly into their expectations for products and services. The social role of woman shows an alteration parallel to time and culture.

This is the review article. D12, J14 Lesakova D.

Marketing Podrecznik akademicki

They would thus help prevent stratification while increasing awareness and stimulating creativity. Success or failure eugenlusz on continuously monitoring the effectiveness of branding strategies and the appropriate use of brand extension, brand equity and opportunities that appear on markets.

Special attention is conferred to the problem of ideological and critical aspect that is ascertained in such an analysis, as a tension in between structurally, namely socially, orientated semiotic.

The article also describes government activity in rescuing a key national economic sector. Citations are based on reference standards. Changes in the level of risk in investment funds in Poland Sylwester Kozak Summary. In addition, this paper illustrates a pioneering approach to marketing and the directions of its evolution, including the emergence of the extended concept of marketing.

Marketing : podręcznik akademicki (Book, ) []

The paper also introduces some national and EU programmes which are meant to mitigate the effects of unfavourable situations. The article presents the organisational and legal conditions behind a municipal waste management system.

The paper summarises and analyzes the methodological bases of marketing research of the bioenergy market. The article also examined the inevitability of changes, which will appear eugeinusz the age structure of Polish people in the labour market and in companies.

The characteristics of the population spatial mobility are generalized.